A few years ago I participated in a group art show called "Heaven and Hell" (curated by Kipling West). I made two Mexican folk art-inspired retablos - one for a Devil, the other for an Angel. Cobbling together pieces of wood, fimo clay, feathers, and acrylic paint, I had loads of fun in the process due to the entire bottle of chardonnay I guzzled while dancing around my studio. Above is my Hell Retablo sitting next to my humiliated dog, below the Heaven Retablo sitting next to my humiliated dog.
A few days after the show opened, I received a call from PF Plyer's ad agency. Their reps had been at the show, saw my retablos and wanted to hire me to make one as part of a national print ad campaign for the Sandlot Edition of their action shoes. They said they liked my work because it was "spooky and candy-like" (!!!!!) and wanted me to create something similar. I got to work immediately creating wildly spooky and candy-like sample sketches, excited that finally, a client was letting me go nuts in my own style without providing much art direction.
The exuberance was quickly squelched after showing my sketches. "No, we need you to pretend you're a Mexican folk artist who doesn't know how to draw," they told me. "You need to really simplify and go more rustic." Eager to please them, I enthusiastically went back to the drawing board and pretended I didn't know how to draw. The revised sketches pleased them, but they said I needed to go even further in making it look "rustic". Grumbling the whole time I put the thing together, I couldn't understand why they hired me when they could have hired an actual Mexican folk artist. When it was all finished, my grumbling disappeared when I received a payment that made all that frustration worth it. Ah, clients.